Abdennour Laaroubi has joined AAA Western and Central New York as Chief Information Officer and Vice President of Technology. He will oversee all of the organization’s information technology efforts across the region from the AAA headquarters in Amherst, N.Y. Laaroubi brings more than 20 years of experience leading global IT strategies, digital transformations, and large-scale enterprise architecture initiatives across multiple industries.

As Chief Information Officer, Laaroubi will be responsible for all of AAA’s extensive technological efforts including IT architecture, competitive strategies, member experiences, and cyber security, while fostering an IT-ready culture.

An accomplished technology executive, he most recently served as the Global Vice President of IT for the Sealing Group at Enpro Industries, a manufacturing company, and he previously served in leadership IT roles at M&T Bank, First Niagara Bank, and Westfield Insurance.

Laaroubi says he’s excited to bring his skills to AAA, an organization that aligns with his values. “It’s the mission of AAA that attracts me - the mission to serve members and the community,” he said. “I believe in servant leadership, and I can directly relate to the culture and the people at AAA, which are unique.”

He noted that he’s particularly excited to join AAA as the organization is undergoing a digital transformation, “There are a lot of opportunities to make a difference from an IT perspective where we can provide value to help improve the member experience and the experience of all customers and associates.”

A native of Morocco, Laaroubi earned a Bachelor’s Degree in Information Science in his homeland before coming to the United States where he completed a Master in Computer Science program from the University of Akron. He then graduated with an Executive MBA from Simon School of Business at the University of Rochester.

He is actively involved in the "Pay It Forward" movement and collaborates with Doctors Without Borders, utilizing technology to provide critical data to medical professionals in Africa. He also serves as a technology advisor to Fortune 100 companies and is a member of the Enterprise Architecture Association and the Project Management Institute.

Laaroubi has lived in Chili for 12 years and is very involved in the Rochester community through his professional work and family commitment. He and his wife, Suzan Saber, have two children, Nora and Adam. You can often find the family on the local soccer fields or cheering on the kids at swim meets, pickleball matches, and at martial arts activities.

Laaroubi, himself, is an accomplished soccer player who played internationally at the junior professional level. It’s now one of his personal goals to become a soccer referee as he continually looks for new ways to pay it forward and give back to the local community.