Americans are eager to set sail in 2023! A new AAA survey finds 52% of U.S. adults are just as likely or more likely to consider taking a cruise vacation than they were before the pandemic. That number is up from 45% one year ago.

Wave Season is the three-month period between January 1 and March 31 when cruise lines and travel agents historically book the largest number of cruise cabins. This year, contemporary, family-friendly, and luxury cruises top the list of most popular ships among people who are likely to go on a cruise, according to AAA's survey. But smaller, more intimate ships are gaining popularity, like river cruises which offer personalized itineraries and port-centric experiences.

"There is something for everyone when selecting a cruise vacation. AAA travel agents are skilled at finding the cruise that meets each traveler’s budget and expectations," said Brian Murray, Director of Travel at AAA Western and Central New York. “Cruise lines have undertaken extensive measures to promote health and safety onboard, and in many ways have enhanced the cruise experience, so travelers can expect attention to detail and cleanliness."

Once you pick your destination, let a travel agent help you select the cruise line, ship, and itinerary that best fits your lifestyle, budget, and interests. They have access to the same pricing as booking through a cruise line directly but can provide additional savings, onboard credit, complimentary gratuities, and other amenities you won't get from booking on your own. Travel insurance gives you peace of mind if plans change. Without it, you could be on the hook for 100% of your trip if you must cancel unexpectedly. Insuring your trip allows you to breathe a little easier, knowing your travel investment is protected.

In addition, weather delays or mechanical issues can turn your dream vacation into a nightmare if you are flying in on the day you are sailing. Instead, arrive a day early and enjoy an evening at your port of embarkation before setting sail. And while you’re at it, set key elements of your itinerary ahead of time too. Book shore excursions in advance because the most popular tours may be sold out by the time you're on board. The same goes for certain restaurants or shows. Often, cruise lines will offer lower prices for shore excursions booked in advance. That's another way a travel agent can help.

AAA’s experienced travel advisors are on standby to assist with any travel needs including cruise planning. Find more information at www.AAA.com/Travel.

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Survey Methodology 

The survey was conducted December 2-4, 2022 using a probability-based panel designed to be representative of the U.S. household population overall. The panel provides sample coverage of approximately 97% of the U.S. household population. Most surveys were completed online. Consumers without internet access were surveyed over the phone.

A total of 1,070 interviews were completed among U.S. adults 18 years of age or older. The margin of error for the study overall is 4% at the 95% confidence level. Smaller subgroups have larger error margins.

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