AAA Western and Central New York has promoted Mallory Haas to Travel Marketing Manager. Haas previously served as Travel Marketing Specialist for AAA and will continue to work out of the Amherst headquarters.

In her role as Travel Marketing Manager, Haas will be responsible for developing, implementing, reporting, and optimizing the Travel marketing segment as part of the Club’s overarching marketing strategy.

“I am excited to be in this new role helping to elevate AAA Travel’s marketing efforts. Travel bookings are rebounding from the lows of the pandemic, so this is a very exciting time in the industry and at AAA,” said Haas. “My experience and skills in marketing strategy and execution are sure to help me excel in this new role.”

Haas has 14 years of marketing experience. Prior to joining AAA in 2021, she worked at Delaware North for five years as the Marketing Manager of their Parks and Resorts division. Before that she worked for NOCO as a Marketing Manager responsible for multiple divisions of their company, and at MassMutual Buffalo supporting over 90 advisors to develop individual marketing plans. Haas graduated from SUNY Fredonia and began her career out of college in a non-profit marketing, development, and fundraising role at Niagara Hospice.

At AAA, Haas has found a home. “I love the dynamic here at AAA,” she said. “My co-workers at AAA are like a second family. Everyone is always so kind and we always work together as a team to get the job done.”

Haas lives in East Amherst. She is married with two boys, ages 7 and 2, who keep her very busy. She enjoys spending time with her family and friends, running and participating in triathlons, and reading.

AAA is hiring for many positions! To see a full list, visit AAA.com/Careers.