BUFFALO, N.Y., June 23, 2009 -- AAA Western and Central New York was recently recognized by the Buffalo/Niagara Chapter of the Public Relations Society of America (PRSA) for outstanding achievement in public relations at the 20th annual Excalibur Awards.

AAA was honored with a Gold Excalibur Award for their AAA Presidential Inauguration Tour campaign. Providing world-class travel planning, AAA realized the unique travel opportunity Inauguration Day presented and had the foresight to anticipate member needs and plan accordingly. Precisely timed media relations, strategic outreach, and swift follow-up led to the sell-out and success of the AAA Presidential Inauguration Tour. As a result, 155 people boarded AAA’s “motorcoach to history” in January 2009.

AAA was also awarded a Bronze Excalibur for Introducing AAA Car Care Plus, a consumer outreach initiative with the goal of creating awareness of AAA’s latest venture, a club-owned and operated automotive repair and maintenance facility. Automobile repair and maintenance issues consistently rank as one of the top three consumer complaints in the state of New York. In response, AAA Car Care Plus offers an educational, transparent approach to auto repair from a trusted name, closing the AAA service loop by taking members from breakdown to repair to “on the go.” Today, AAA Car Care Plus continues to grow and contribute to the local community.

For more information on the Excalibur Awards or PRSA Buffalo/Niagara, visit www.prsabuffaloniagara.org.